Content writing is important especially for businesses that are looking to grow their brand and drive more traffic to their website. The more content you write, the more traffic you will get. But does this mean that you should be writing all the time? The answer is no. Unless you find the topics you are writing about interesting, the writing process will be a lot harder.
If you want to write more content, you need to be more selective about the topics you will write about. Here are 7 strategies to help you choose better topics.
1. Target Your Audience
Every piece of content you have on your site should be targeted to a specific audience. If you’re writing a blog post, you should know the demographics of your audience and think about what they want to read. If you are writing web content, you should know the demographics of your audience and think about what they would like to read. Of course, there might be some overlap, but knowing your audience regardless of the medium is an important part of content writing.
Once you’ve identified your target audience, always keep them in mind when writing. An important content writing strategy is modifying your writing style to that of your audience.
2. Master Keyword Research & Implementation
Yes, keywords are extremely important for creating content that brings organic traffic. But, finding and implementing keywords properly can be a bit of a puzzle for most people.
When it comes to keywords, it is important to know exactly what they are and how they can help your site, or business, grow. You should have a list of 10 to 15 keywords that you want to focus on and rank for.
If you don’t, it is best to start with a list of “seed” keywords, which can be anything that your audience is searching for online. You can use tools to generate these keywords.
Tools like Google Keyword Planner and UberSuggest generate a list of potential keywords and phrases your audience may be searching for.
Avoid ranking for a general keyword such as coffee and aim for something more specific, like the best type of coffee grains. This will up your chances of ranking higher for specific keywords.
Keyword stuffing Don’t do it. Implement your keywords in your content naturally, otherwise, neither your readers nor Google algorithms will like it.
3. Cover Trending Topics
People are busy. They don’t want to read the same thing they can read on every other site. Your content has to stand out. So how do you do that? One way is to write about trending topics.
You might think that means you have to stay on top of the latest news and comment on those stories. But there’s a better way. Instead of writing about what’s going on in the news, write about what’s likely to happen next. If you can predict the future, that’s even better.
Ask yourself: What’s the next big thing that’s going to affect my customers? How can I capitalize on that trend? That’s how you get to the heart of your readers’ interests. And that’s how you get more traffic.
When you have your target audience, and you know your niche, you need to keep track of everything that’s going on with them.
To get more organic traffic, you have to write content that is:
- Covering all the latest news from your niche
4. Create Better Headlines
First impressions matter. Most of the time, your potential reader will take a single look at the Google results page and choose the one most appealing to them.
Headlines are everything. In fact, the headline is the most important element of any content. That’s why you should focus your energy on crafting a good, compelling headline.
The headline determines how many people will read your content. If you don’t know how to craft a good one, use the help of a content writing agency.
In addition to crafting an enticing headline, avoid keyword stuffing and creating something that doesn’t make sense.
To write better headlines that convert and bring organic traffic, follow these simple rules:
- Include numbers & lists define what the article is about
- Use action words
- Address the reader in 2nd person embellish & emphasize your value
- Include a keyword
5. Use Meta Descriptions
Meta descriptions are a key factor in SEO, and it’s important to take advantage of this. Meta descriptions are short sentences or two that appear next to a website’s URL in search engines as a snippet of that web page. It’s a way to let users know what your website or blog post is about before you let them read it. These meta descriptions can also be used for AdSense advertisements.
To write a quality meta description, you have to:
- Make it up to 160 characters long
- Use a keyword
- Summarize the content as concisely as possible to grab the attention of your target audience
6. Create Value
When people visit your website, they want to know that they will be getting valuable information. This doesn’t mean that you need to write a long post filled with fluff.
You just need to make sure that the information you do present is useful and will actually be read by your readers. Creating value can be done by writing articles that answer common questions or concerns that your target audience may have.
These posts are usually a great way to provide a lot of information in a short amount of time.
Write content that is:
- Backed up by data and facts
- A credible source of information
- Useful practical & actionable applicable in real life
7. Aim For Simplicity
Simplicity is the key to online success. No one wants to read a long, boring article or watch a video that is too long and filled with irrelevant information. Keep everything short, simple, and to the point.
The more simple your site is the better it will work for you. Don’t try to impress with big words or complicated information. Just say what you have to say, and say it plainly.
The simpler your site is, the more people will want to come back to it and share it with others.
Structure your content according to these rules:
- Use subheadings
- Short paragraphs lists and bullet points
- Bold and italics simple design
There are several reasons why content writing strategy is important in order to boost your organic traffic. Content writing is important because it is the pillar of success for every business. It is a way to help your customers to identify with your product or service in a way that will make them want to buy it. There are several content writing strategies that you can use to boost your organic traffic
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